you can’t stop the waves,
but you can learn to surf.
Jon Kabat - Zinn
about me
I am Miguel Freitas, PDG by IESE, Certified Coach (CPCC), and graduate in Business Administration, with 25 years of proven experience in organizational transformation projects for large corporations. I work daily with senior executives who trust me to lead change management initiatives within their teams.
My methodology focuses on equipping people with leadership skills that improve company profitability in the short term, while implementing a systematic way of working that endures over time.
I have worked with multinationals, SMEs, and startups across sectors such as automotive, mass distribution, retail, and banking, among others.
career background
Ixpert Solutions
Partner & CEO
Tech start-up in mobile and tablet repair services
Porsche Ibercarrera
Official Dealer
Partner and Managing Director
Zener Elevators
Sales Director
making B.
Founder
My current strategic consulting business
Nexe
Senior Advisor
Currently collaborating
Volkswagen Barcelona
Volkswagen Group Retail
Managing Director
VW-Audi España
Retail Sales Manager
Banco Mais
Portugal
Branch Manager and Marketing Assistant
making B.
Founder
My current strategic consulting business
Nexe
Senior Advisor
Currently collaborating
Ixpert Solutions
Partner & CEO
Tech start-up in mobile and tablet repair services
Volkswagen Barcelona
Volkswagen Group Retail
Managing Director
Porsche Ibercarrera
Official Dealer
Partner and Managing Director
VW-Audi España
Retail Sales Manager
Zener Elevators
Sales Director
Banco Mais
Portugal
Branch Manager and Marketing Assistant
what my clients say
Miguel has decisively accelerated my development as a director
He made me realise that measuring performance is essential, helping me understand the strategic value of KPIs
I’ve had the opportunity to work with Miguel, and I must highlight his discipline and work methodology
Professionally, I have to say that Miguel is one of the best coaches I’ve ever met
It was powerful and drastically improved my leadership style
I strongly recommend him to anyone seeking tangible results and a thoughtful partner in reflection
Miguel has decisively accelerated my development as a director
Read more
He made me realise that measuring performance is essential, helping me understand the strategic value of KPIs
Read more
I’ve had the opportunity to work with Miguel, and I must highlight his discipline and work methodology
Read more
Professionally, I have to say that Miguel is one of the best coaches I’ve ever met
Read more
It was powerful and drastically improved my leadership style
Read more
I strongly recommend him to anyone seeking tangible results and a thoughtful partner in reflection
Read more
companies I have worked with
























empresas con las que he colaborado
























projects I take part in
Senior executives hire me when their organizations face major challenges in transformation, sustainability, and leadership development. Some examples:
Executive Team Alignment
Common symptoms
Lack of alignment within the executive team, which slows down the change process.
Proposed solution
Provide a clear and structured change methodology that focuses leaders on shared goals and strengthens cohesion for sustainable results.
Team Productivity and Wellbeing
Common symptoms
Lack of motivation within the team and insufficient performance to achieve objectives.
Proposed solution
Implement a pragmatic approach that increases productivity and fosters a positive work environment by setting priorities and improving time management.
Transformation and Competitiveness
Common symptoms
Loss of competitiveness and difficulties in adapting to current market demands.
Proposed solution
Align transformation with daily operations by implementing a sustainable model that maintains productivity levels while optimizing key processes.
my methodology
Work Less, Earn More
Work Less,
Earn More
I design and implement efficient and sustainable work processes that enable companies to maximize results with less effort. The three pillars that guide my work are:
Optimization and efficiency in work processes
Focus on high-impact activities.
I ensure that every step of the daily work is aimed at maximizing results and minimizing effort.
Sustainable and efficient processes.
I implement systems that maintain productivity without depleting resources or the team.
Strategic decision-making and time management
Opportunity cost in decision-making.
I evaluate economic, potential, and emotional factors to make more strategic decisions.
Priority-based agenda.
I organize time around key objectives, including time to plan and execute what truly matters.
Measurement and high-impact meetings
KPIs as growth guides.
I set performance indicators that allow measuring and adjusting progress.
Results-oriented meetings.
I structure meetings that are efficient and actionable, generating clear and measurable results.
why hire me
Senior executives hire me when their organizations face major challenges in deep transformation, sustainability, and leadership development. Some examples:
Optimization and efficiency in work processes
I work with teams and leaders to set clear objectives and define the path forward, ensuring alignment and focus.
I involve teams in decision-making, which fosters commitment, accountability, and a proactive attitude toward results.
Because I manage with efficiency and promote sustainable leadership
I implement time management and task prioritization practices to ensure that what is important takes precedence over what is urgent.
I develop executives’ capabilities, ensuring that change and growth are sustainable in the long term, while strengthening leadership at every stage.
Because I deliver measurable results and align the vision for change
I help executives visualize and plan success through a strategic roadmap that guides action.
I establish KPIs that make it possible to measure progress and deliver tangible value to the transformation process.
contact me
ready to transform?
- +34 639 06 89 05
- mfreitas@makingb.com
- +34 639 06 89 05
- mfreitas@makingb.com