Organizational Transformation

and Change Management Specialist

you can’t stop the waves,
but you can learn to surf.

Jon Kabat - Zinn

about me

I am Miguel Freitas, PDG by IESE, Certified Coach (CPCC), and graduate in Business Administration, with 25 years of proven experience in organizational transformation projects for large corporations. I work daily with senior executives who trust me to lead change management initiatives within their teams. 

My methodology focuses on equipping people with leadership skills that improve company profitability in the short term, while implementing a systematic way of working that endures over time.

I have worked with multinationals, SMEs, and startups across sectors such as automotive, mass distribution, retail, and banking, among others.

career background

Ixpert Solutions

Partner & CEO

Tech start-up in mobile and tablet repair services

Porsche Ibercarrera

Official Dealer

Partner and Managing Director

Zener Elevators

Sales Director

making B.

Founder

My current strategic consulting business

Nexe

Senior Advisor

Currently collaborating

Volkswagen Barcelona

Volkswagen Group Retail

Managing Director

VW-Audi España

Retail Sales Manager

Banco Mais

Portugal

Branch Manager and Marketing Assistant

making B.

Founder

My current strategic consulting business

Nexe

Senior Advisor

Currently collaborating

Ixpert Solutions

Partner & CEO

Tech start-up in mobile and tablet repair services

Volkswagen Barcelona

Volkswagen Group Retail

Managing Director

Porsche Ibercarrera

Official Dealer

Partner and Managing Director

VW-Audi España

Retail Sales Manager

Zener Elevators

Sales Director

Banco Mais

Portugal

Branch Manager and Marketing Assistant

what my clients say

Marc Capdevila

Corporate Lawyer | Litigation | Real Estate

Miguel has decisively accelerated my development as a director

Over these months, working with Miguel has decisively accelerated my development as a director despite my young age (29). His guidance has equipped me with concrete team-management tools — such as Metaplan for aligning responsibilities and the creation of process and business KPIs — which allow me to lead with greater clarity and confidence. The focus on coherence between verbal and non-verbal communication (“being and appearing”) has reduced noise within the staff and strengthened alliances built on clear expectations and direct feedback. A second major learning has been personal efficiency: planning the day the night before, reserving “quality time” for thinking, limiting interruptions, and delegating systematically to my team. Thanks to these habits, I have gone from doing everything myself to supervising measurable objectives (“what isn’t measured doesn’t grow”), freeing time for higher-value tasks and enhancing my strategic abilities. The result is a more agile department. Finally, much of what I learned has gone beyond the professional sphere. The “Self-Family-Work” pyramid, along with caring for sleep, nutrition, and exercise, has taught me to manage my energy with the same discipline as my time. I’ve applied powerful questioning, planning, and measurable results to my personal life, achieving greater peace of mind and sustained growth. Overall, the sessions have strengthened my skills, reinforced my leadership, and improved my overall wellbeing.

Claudia Blume

Sales Director en Second House

He made me realise that measuring performance is essential, helping me understand the strategic value of KPIs

What I have valued most from the sessions with Miguel is his clear focus on professional growth. He made me realise that what isn’t measured doesn’t grow, which helped me internalise the importance of KPIs from a more objective and strategic perspective. This data-driven approach not only provides a more accurate view of reality, but also helps identify opportunities for improvement and process efficiency. I also learned that it’s not always necessary, nor efficient, to provide or seek an immediate answer. Although it may seem like the simplest option, what is truly valuable is asking the right questions and maintaining a curious mindset. As Miguel often says, it’s better to teach someone how to fish than to give them the fish, and for me, this has been one of the most important lessons from the sessions, especially when applying it in my work with the team. The sessions have also given me very useful tools to better manage the team, such as communicating clearly and making decisions with greater confidence. All of this has helped me handle day-to-day work with the team in a more practical and motivating way.

Juanjo Martínez

Founder & CEO en Networkia Business Center

I’ve had the opportunity to work with Miguel, and I must highlight his discipline and work methodology

I’ve had the opportunity to work with Miguel, and I must highlight his discipline and work methodology, his ability to share knowledge, and above all, the satisfaction felt both by him and the rest of the leadership team every time we’ve had the chance to collaborate. He always manages to make an impact and leave a mark. Without a doubt, highly recommended!

Luis Ortueta

SYRSA - BMW, MINI y BMW Motorrad

Professionally, I have to say that Miguel is one of the best coaches I’ve ever met

Professionally, I have to say that Miguel is one of the best coaches I have ever met. His way of working was unlike anything I had experienced before. This enabled him, in our case, to win over the entire Ford team from the very first moment. He is clear and direct when sharing his extensive professional experience, inspiring everyone and creating a genuine desire to keep learning. His personal way of conveying ideas allows him to achieve every objective, which makes working with him a guaranteed success. And that is exactly what happened with us. In addition, on a more personal level, he is an excellent human being. I look forward to working with him again, as the weeks we collaborated were an outstanding experience. Professionalism and empathy are two qualities that are always guaranteed with Miguel.

Pablo Bogani

Brand Director (OEM Manager) Automotive at CaixaBank Payments & Consumer

It was powerful and drastically improved my leadership style

Miguel is a MENTOR COACH (yes, you read that right, in capital letters) with whom I had the pleasure of working a couple of years ago, and I can only say he improved my way of leading. He first listened to me, then wanted to see how I interacted with my team, and afterward, he was very honest and sincere with me—about the good and the not-so-good. This kind of professional, high-quality honesty is rare. It was powerful and drastically improved my leadership style. To lead is to serve, and to serve you must first understand in order to build a shared and sustainable model of success. Communicating, negotiating, and selling are all part of the same challenge. Thank you not only for the great experience but also for keeping the channel open and helping me build a better version of myself as a leader. THANK YOU!!!

Francisco Macambira

Senior Executive | Expert in Consumer Electronics

I strongly recommend him to anyone seeking tangible results and a thoughtful partner in reflection

I’ve known Miguel personally for a long time, and that’s precisely why he surprised me in the best possible way: he managed to completely separate friendship from the mentoring process. The work was demanding, structured, and truly impactful. He communicated clearly, asked the right questions, and helped me turn ideas into decisions. His approach is focused, empathetic, and highly professional. I strongly recommend him to anyone seeking tangible results and a thoughtful partner in reflection.

companies I have worked with

empresas con las que he colaborado

projects I take part in

Senior executives hire me when their organizations face major challenges in transformation, sustainability, and leadership development. Some examples:

Executive Team Alignment

Common symptoms

Lack of alignment within the executive team, which slows down the change process.

Proposed solution

Provide a clear and structured change methodology that focuses leaders on shared goals and strengthens cohesion for sustainable results.

Team Productivity and Wellbeing

Common symptoms

Lack of motivation within the team and insufficient performance to achieve objectives.

Proposed solution

Implement a pragmatic approach that increases productivity and fosters a positive work environment by setting priorities and improving time management.

Transformation and Competitiveness

Common symptoms

Loss of competitiveness and difficulties in adapting to current market demands.

Proposed solution

Align transformation with daily operations by implementing a sustainable model that maintains productivity levels while optimizing key processes.

my methodology

Work Less, Earn More

Work Less,
Earn More

I design and implement efficient and sustainable work processes that enable companies to maximize results with less effort. The three pillars that guide my work are:

Optimization and efficiency in work processes

Focus on high-impact activities.

I ensure that every step of the daily work is aimed at maximizing results and minimizing effort.

Sustainable and efficient processes.

I implement systems that maintain productivity without depleting resources or the team.

Strategic decision-making and time management

Opportunity cost in decision-making.

I evaluate economic, potential, and emotional factors to make more strategic decisions.

Priority-based agenda.

I organize time around key objectives, including time to plan and execute what truly matters.

Measurement and high-impact meetings

KPIs as growth guides.

I set performance indicators that allow measuring and adjusting progress.

Results-oriented meetings.

I structure meetings that are efficient and actionable, generating clear and measurable results.

why hire me

Senior executives hire me when their organizations face major challenges in deep transformation, sustainability, and leadership development. Some examples:

Optimization and efficiency in work processes

I work with teams and leaders to set clear objectives and define the path forward, ensuring alignment and focus.

I involve teams in decision-making, which fosters commitment, accountability, and a proactive attitude toward results.

Because I manage with efficiency and promote sustainable leadership

I implement time management and task prioritization practices to ensure that what is important takes precedence over what is urgent.

I develop executives’ capabilities, ensuring that change and growth are sustainable in the long term, while strengthening leadership at every stage.

Because I deliver measurable results and align the vision for change

I help executives visualize and plan success through a strategic roadmap that guides action.

I establish KPIs that make it possible to measure progress and deliver tangible value to the transformation process.

contact me

ready to transform?