Over these months, working with Miguel has decisively accelerated my development as a director despite my young age (29). His guidance has equipped me with concrete team-management tools — such as Metaplan for aligning responsibilities and the creation of process and business KPIs — which allow me to lead with greater clarity and confidence. The focus on coherence between verbal and non-verbal communication (“being and appearing”) has reduced noise within the staff and strengthened alliances built on clear expectations and direct feedback. A second major learning has been personal efficiency: planning the day the night before, reserving “quality time” for thinking, limiting interruptions, and delegating systematically to my team. Thanks to these habits, I have gone from doing everything myself to supervising measurable objectives (“what isn’t measured doesn’t grow”), freeing time for higher-value tasks and enhancing my strategic abilities. The result is a more agile department. Finally, much of what I learned has gone beyond the professional sphere. The “Self-Family-Work” pyramid, along with caring for sleep, nutrition, and exercise, has taught me to manage my energy with the same discipline as my time. I’ve applied powerful questioning, planning, and measurable results to my personal life, achieving greater peace of mind and sustained growth. Overall, the sessions have strengthened my skills, reinforced my leadership, and improved my overall wellbeing.

What I have valued most from the sessions with Miguel is his clear focus on professional growth. He made me realise that what isn’t measured doesn’t grow, which helped me internalise the importance of KPIs from a more objective and strategic perspective. This data-driven approach not only provides a more accurate view of reality, but also helps identify opportunities for improvement and process efficiency. I also learned that it’s not always necessary, nor efficient, to provide or seek an immediate answer. Although it may seem like the simplest option, what is truly valuable is asking the right questions and maintaining a curious mindset. As Miguel often says, it’s better to teach someone how to fish than to give them the fish, and for me, this has been one of the most important lessons from the sessions, especially when applying it in my work with the team. The sessions have also given me very useful tools to better manage the team, such as communicating clearly and making decisions with greater confidence. All of this has helped me handle day-to-day work with the team in a more practical and motivating way.

I’ve had the opportunity to work with Miguel, and I must highlight his discipline and work methodology, his ability to share knowledge, and above all, the satisfaction felt both by him and the rest of the leadership team every time we’ve had the chance to collaborate. He always manages to make an impact and leave a mark. Without a doubt, highly recommended!

Professionally, I have to say that Miguel is one of the best coaches I have ever met. His way of working was unlike anything I had experienced before. This enabled him, in our case, to win over the entire Ford team from the very first moment. He is clear and direct when sharing his extensive professional experience, inspiring everyone and creating a genuine desire to keep learning. His personal way of conveying ideas allows him to achieve every objective, which makes working with him a guaranteed success. And that is exactly what happened with us. In addition, on a more personal level, he is an excellent human being. I look forward to working with him again, as the weeks we collaborated were an outstanding experience. Professionalism and empathy are two qualities that are always guaranteed with Miguel.

Miguel is a MENTOR COACH (yes, you read that right, in capital letters) with whom I had the pleasure of working a couple of years ago, and I can only say he improved my way of leading. He first listened to me, then wanted to see how I interacted with my team, and afterward, he was very honest and sincere with me—about the good and the not-so-good. This kind of professional, high-quality honesty is rare. It was powerful and drastically improved my leadership style. To lead is to serve, and to serve you must first understand in order to build a shared and sustainable model of success. Communicating, negotiating, and selling are all part of the same challenge. Thank you not only for the great experience but also for keeping the channel open and helping me build a better version of myself as a leader. THANK YOU!!!

I’ve known Miguel personally for a long time, and that’s precisely why he surprised me in the best possible way: he managed to completely separate friendship from the mentoring process. The work was demanding, structured, and truly impactful. He communicated clearly, asked the right questions, and helped me turn ideas into decisions. His approach is focused, empathetic, and highly professional. I strongly recommend him to anyone seeking tangible results and a thoughtful partner in reflection.

Miguel’s vision of efficiency, clarity, and people-centered focus is truly inspiring — and I say that from experience after having worked with him. Thank you for all the work we did together. Miguel, it’s been a pleasure crossing paths with you along the way.

I had the privilege of working with Miguel Freitas during my time as Marketing Director at MediaMarkt Iberia, in a period marked by complexity, rapid change, and personal challenges. Miguel brought structure and strategic focus to our sessions, always combining a results-oriented methodology with a human and approachable attitude. His ability to reframe complex issues, identify critical priorities, and challenge assumptions proved especially valuable in a fast-paced leadership environment. The experience helped me refine my decision-making process, stay focused on both short- and long-term priorities, and strengthen my leadership under pressure with a mindset based on purpose rather than mere performance — a valuable approach for professionals seeking clarity, focus, and growth in highly demanding contexts.